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Designation:Assistant Brand Manager
Department:Marketing
Location:New Delhi
Job Type:Full-Time
Job Code:PCIS000112

About the Role: As the Assistant Brand Manager for White Spirits, you will support the Category Head in executing marketing strategies and initiatives. This role is hands-on and focused on managing campaigns, product launches, and cross-functional collaboration.

Who You Are:

Experience: 3-6 years in FMCG, Alcohol, or New Age D2C brands.

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

What You Bring to the Table:

● Consumer Insights: Ability to analyze market trends and consumer data in the white spirits space.

● Project Management: Strong experience in managing multiple marketing projects, ensuring timely execution.

● Marketing Acumen: Knowledge of brand, consumer, and digital marketing strategies.

● Collaborative Skills: Ability to work cross-functionally, particularly with sales, product development, and trade marketing.

● Innovative Thinking: Creative mindset to bring fresh ideas to campaigns and product development.

 

Key Responsibilities:

● Assist in the execution of brand strategies.

● Plan and implement 360-degree marketing campaigns.

● Conduct market research to gather consumer insights and competitor data.

● Collaborate with product teams on new product development.

● Manage the marketing budget for white spirits, ensuring efficient resource allocation.

● Track and report on the performance of campaigns and product launches.

 

Performance Metrics:

● Market share growth and revenue contribution.

● Success of marketing campaigns.

● Consumer engagement and feedback on new products.

 


About the Company


Welcome to Indobevs, where we're shaking up the spirits scene with a spark of innovation, a dash of new-age charm, and a whole lot of fun!

At Indobevs, we're not just about liquor; we're about experiences. From the smoothest whiskeys to the sassiest gins, we've curated a diverse portfolio that's sure to tickle every fancy.

But wait, there's more! Meet BroCode, our game-changing product that's redefining cool sips with every pop of the cap.

Our journey began with a simple idea: why settle for the ordinary when you can sip on the extraordinary? Whether you're a seasoned connoisseur or a casual sipper, we've got something special waiting just for you.

But hey, we're not all serious about spirits; we're serious about having a good time! Dive into our world, where every bottle has a story to tell and every sip is an adventure in itself.

Join us at Indobevs and let's raise a glass to the new age of liquor! Cheers!

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